PostgreSQL Conference Germany 2026

Many PostgreSQL contributors, whether through code, documentation, advocacy, or events, engage with the community as volunteers. But community involvement isn’t just a personal passion project. When done right, it can be a powerful strategic asset for an employer.

This talk explores how PostgreSQL community involvement can be positioned as a business advantage, both from an individual and an organisational perspective. We’ll look at why companies choose to support community contributions and what they gain in return — from a talent acquisition edge and technical leverage to marketing visibility, sales credibility, and long-term ecosystem influence.

This talk provides both context and concrete arguments to help bridge the gap between open-source community work and business strategy — and shows how investing in community engagement can benefit both individuals and organisations.

The session is equally relevant for contributors seeking employer support, engineering leaders evaluating whether community involvement makes sense for their teams, marketers aiming to better showcase their company’s expertise, and sales professionals wanting to understand how community presence strengthens their company’s trust and public perception.